Invite the entire media audience
New viewers, readers, W-2 employees, entrepreneurs, and longtime fans should all feel welcome. Program qualification happens later.
GarrettGunderson.com · Team decision package
5 rebrand mockups
What the exploration established
The foundation does not change between concepts.
Garrett’s site is the broad discovery and authority hub. Multiplier remains the focused conversion experience for qualified business owners.
Build a recognizable Garrett
The orange jacket, long hair, lived experience, humor, scars, and contrarian belief-flips make him unlike the standard finance personality.
Share DNA with Multiplier
Warm light surfaces, charcoal, orange, strong typography, proof, and clear conversion hierarchy create the family resemblance.
Keep Garrett human
Editorial breathing room, stage and cabin photography, books, YouTube, story, and a clear route to Multiplier keep the personal brand broader than a sales site.
Use the name—not a forced symbol
The full Garrett Gunderson name is the clearest brand asset. Each concept explores typography rather than relying on an ambiguous GG monogram.
Prosperity Refined · V3
The edge is back.
The space stays.
The original palette and bold all-caps typography return, with V2’s cleaner layouts and better-composed photography. Black and orange sections stay part of the identity; lighter stretches give them more impact. V2 and the Original are preserved below.
Original palette. Renewed edge.PROSPERITY
Refined V3
Refined V3
Bold type. Familiar colors. Better balance.PROSPERITY
PROSPERITY
REFINED V3
GARRETT.GUNDERSON
Not less personality. Just a little less black.
The exact Prosperity Refined cream, orange, charcoal, and green return. Heavy all-caps headlines meet orange serif accents. A black video chapter and dark Multiplier feature bring the contrast back, while the orange newsletter section finishes with energy. V2’s improved photography, open layouts, and mobile reading order remain.
What changedOriginal colors · All-caps edge · Balanced contrast
Original palette
Prosperity Refined · V2
The lighter exploration.
V2 is unchanged. Compare its softer palette and light sections with V3’s original colors, bolder typography, and restored dark and orange sections.
The lighter explorationProsperity
Refined V2
Refined V2
Lighter. More personal. More polished.Prosperity
Prosperity
Refined V2
GARRETT.GUNDERSON
The identity Garrett chose, with greater care in every section.
Warm paper, sand, and soft sage carry the page. Orange remains the signature. Larger, better-composed photography brings Garrett forward; calmer typography gives the copy room to breathe. Open editorial layouts bring variety to the video, framework, testimonials, and speaking sections.
What changedLess black · Clearer hierarchy · Better mobile
Palette
Prosperity Refined · Original
The favorite that started it.
Garrett’s preferred version is preserved here in full. Compare its original contrast, typography, and page rhythm with V2 and V3 above.
Version 5 · Dean’s feedbackProsperity
Refined
Refined
What changed
Editorial Prosperity Refined
GARRETT.GUNDERSON
The structure Garrett preferred, with the headline energy he wanted to borrow.
Editorial Prosperity remains the foundation. Editorial Edge contributes only its strongest device: confident block headlines interrupted by a distinctly orange italic phrase. The hero stays light, the three starting points stay in cards, green remains a small supporting accent, and responsive line breaks are intentionally controlled.
TypographyArchivo block + Source Serif italic
Palette
Why it leads: It keeps the most broadly trusted direction while removing the “traditional finance” feeling and the layout issues identified in review.
Finalists preserved for comparison
See exactly what changed.
These are the two directions Dean and Ryan ranked highest. They remain untouched so the team can compare the original Editorial Prosperity, the more energetic Editorial Edge, and all three versions of Prosperity Refined above.
Direction A · BalancedEditorial
Prosperity
Prosperity
Finalist · Preserved original
Editorial Prosperity
GARRETT.GUNDERSON
Sophisticated, credible, optimistic—and still unmistakably Garrett.
Warm editorial surfaces meet charcoal proof and video sections. This is the clearest bridge between Garrett’s personal authority and the polish of Multiplier Family Office.
TypographySource Serif + Archivo
Palette
Strength: Broad appeal and trust. Watch-out: Some headline styling can feel more traditional than Garrett’s personality.
Direction A/B · HybridEditorial
Edge
Edge
Finalist · Preserved reference
Editorial Edge
GARRETT.GUNDERSON
Editorial authority with enough edge to own a modern financial media lane.
Warm light surfaces and refined spacing preserve trust, while bolder headlines, sharper lines, high-contrast media sections, and more visible contrarian statements add the energy of Garrett Unfiltered.
TypographyArchivo + Source Serif
Palette
Keep: Its contrasting headline style. Do not carry forward: the dark hero, dense wrapping, or oversized horizontal list.
Archive · Not moving forward
Useful explorations, not the chosen path.
Garrett Unfiltered and The Rich Life remain available below as visual references. Dean and Ryan like these the least.
Direction B · ArchivedGarrett
Unfiltered
Unfiltered
Not moving forwardPreserved for comparison
Garrett Unfiltered
GARRETT GUNDERSON
A sharper platform for the financial voice willing to challenge the industry.
Dark broadcast energy, bold condensed type, orange interventions, video-first storytelling, and oversized contrarian statements move Garrett closer to an unmistakable media personality.
TypographyArchivo Black + DM Sans
Palette
Why it stopped: The dark hero and overall intensity felt too bold for the audience and too close to Multiplier in some areas while incongruent in others.
Direction C · ArchivedThe Rich
Life
Life
Not moving forwardPreserved for comparison
The Rich Life
GarrettGunderson
Wealth, quality of life, family, and legacy—made warm, personal, and aspirational.
Sunlit neutrals, forest ink, rust orange, spacious typography, and story-led imagery express the deeper outcome behind Garrett’s financial philosophy: a life you do not want to retire from.
TypographySource Serif + DM Sans
Palette
Why it stopped: Garrett liked the image and attitude, but the serif and green treatment moved too far toward traditional finance and may not connect as strongly with the core audience.
How to review
React to the brand—not just your favorite color.
Which direction feels most recognizably like Garrett before you read a word?
Which earns enough trust for money while still feeling different from conventional finance?
Which best supports YouTube growth, books, speaking, and Garrett’s broader media audience?
Which creates the right family resemblance to Multiplier without becoming a second program site?