Invite the entire media audience
New viewers, readers, W-2 employees, entrepreneurs, and longtime fans should all feel welcome. Program qualification happens later.
GarrettGunderson.com · Team decision package
5 rebrand mockups
What the exploration established
The foundation does not change between concepts.
Garrett’s site is the broad discovery and authority hub. Multiplier remains the focused conversion experience for qualified business owners.
Build a recognizable Garrett
The orange jacket, long hair, lived experience, humor, scars, and contrarian belief-flips make him unlike the standard finance personality.
Share DNA with Multiplier
Warm light surfaces, charcoal, orange, strong typography, proof, and clear conversion hierarchy create the family resemblance.
Keep Garrett human
Editorial breathing room, stage and cabin photography, books, YouTube, story, and a clear route to Multiplier keep the personal brand broader than a sales site.
Use the name—not a forced symbol
The full Garrett Gunderson name is the clearest brand asset. Each concept explores typography rather than relying on an ambiguous GG monogram.
Version 5 · Built from Dean’s feedback
A lighter base, sharper headlines, and clearer cards.
Version five keeps Editorial Prosperity’s structure and adds the strongest parts of Editorial Edge: block typography with orange italic emphasis, controlled line wrapping, and a small supporting green accent. The three starting points return to cards, and the hero stays light rather than black.
Version 5 · Dean’s feedbackProsperity
Refined
Refined
What changed
Editorial Prosperity Refined
GARRETT.GUNDERSON
The structure Garrett preferred, with the headline energy he wanted to borrow.
Editorial Prosperity remains the foundation. Editorial Edge contributes only its strongest device: confident block headlines interrupted by a distinctly orange italic phrase. The hero stays light, the three starting points stay in cards, green remains a small supporting accent, and responsive line breaks are intentionally controlled.
TypographyArchivo block + Source Serif italic
Palette
Why it leads: It keeps the most broadly trusted direction while removing the “traditional finance” feeling and the layout issues identified in review.
Finalists preserved for comparison
See exactly what changed.
These are the two directions Dean and Ryan ranked highest. They remain untouched so the team can compare the original Editorial Prosperity, the more energetic Editorial Edge, and the recommended synthesis above.
Direction A · BalancedEditorial
Prosperity
Prosperity
Finalist · Preserved original
Editorial Prosperity
GARRETT.GUNDERSON
Sophisticated, credible, optimistic—and still unmistakably Garrett.
Warm editorial surfaces meet charcoal proof and video sections. This is the clearest bridge between Garrett’s personal authority and the polish of Multiplier Family Office.
TypographySource Serif + Archivo
Palette
Strength: Broad appeal and trust. Watch-out: Some headline styling can feel more traditional than Garrett’s personality.
Direction A/B · HybridEditorial
Edge
Edge
Finalist · Preserved reference
Editorial Edge
GARRETT.GUNDERSON
Editorial authority with enough edge to own a modern financial media lane.
Warm light surfaces and refined spacing preserve trust, while bolder headlines, sharper lines, high-contrast media sections, and more visible contrarian statements add the energy of Garrett Unfiltered.
TypographyArchivo + Source Serif
Palette
Keep: Its contrasting headline style. Do not carry forward: the dark hero, dense wrapping, or oversized horizontal list.
Archive · Not moving forward
Useful explorations, not the chosen path.
Garrett Unfiltered and The Rich Life remain available below as visual references. Dean and Ryan like these the least.
Direction B · ArchivedGarrett
Unfiltered
Unfiltered
Not moving forwardPreserved for comparison
Garrett Unfiltered
GARRETT GUNDERSON
A sharper platform for the financial voice willing to challenge the industry.
Dark broadcast energy, bold condensed type, orange interventions, video-first storytelling, and oversized contrarian statements move Garrett closer to an unmistakable media personality.
TypographyArchivo Black + DM Sans
Palette
Why it stopped: The dark hero and overall intensity felt too bold for the audience and too close to Multiplier in some areas while incongruent in others.
Direction C · ArchivedThe Rich
Life
Life
Not moving forwardPreserved for comparison
The Rich Life
GarrettGunderson
Wealth, quality of life, family, and legacy—made warm, personal, and aspirational.
Sunlit neutrals, forest ink, rust orange, spacious typography, and story-led imagery express the deeper outcome behind Garrett’s financial philosophy: a life you do not want to retire from.
TypographySource Serif + DM Sans
Palette
Why it stopped: Garrett liked the image and attitude, but the serif and green treatment moved too far toward traditional finance and may not connect as strongly with the core audience.
How to review
React to the brand—not just your favorite color.
Which direction feels most recognizably like Garrett before you read a word?
Which earns enough trust for money while still feeling different from conventional finance?
Which best supports YouTube growth, books, speaking, and Garrett’s broader media audience?
Which creates the right family resemblance to Multiplier without becoming a second program site?