Invite the entire media audience
New viewers, readers, W-2 employees, entrepreneurs, and longtime fans should all feel welcome. Program qualification happens later.
GarrettGunderson.com · Team decision package
One Garrett.
Four ways to see him.
Four complete homepage directions built from the same strategy and largely the same current-site copy—so this review is about brand personality, not competing messages.
What the exploration established
The foundation does not change between concepts.
Garrett’s site is the broad discovery and authority hub. Multiplier remains the focused conversion experience for qualified business owners.
Build a recognizable Garrett
The orange jacket, long hair, lived experience, humor, scars, and contrarian belief-flips make him unlike the standard finance personality.
Share DNA with Multiplier
Warm light surfaces, charcoal, orange, strong typography, proof, and clear conversion hierarchy create the family resemblance.
Keep Garrett human
Editorial breathing room, stage and cabin photography, books, YouTube, story, and a clear route to Multiplier keep the personal brand broader than a sales site.
Use the name—not a forced symbol
The full Garrett Gunderson name is the clearest brand asset. Each concept explores typography rather than relying on an ambiguous GG monogram.
Four complete directions
Choose the personality before polishing the system.
All four retain the approved information architecture: promise, belief-flips, starting points, YouTube, story, financial framework, proof, ways to work together, ideas, and newsletter.
Direction A · BalancedEditorial
Prosperity
Prosperity
The commercially safest choice
Editorial Prosperity
GARRETT.GUNDERSON
Sophisticated, credible, optimistic—and still unmistakably Garrett.
Warm editorial surfaces meet charcoal proof and video sections. This is the clearest bridge between Garrett’s personal authority and the polish of Multiplier Family Office.
TypographySource Serif + Archivo
Palette
Strength: Broad appeal and trust. Watch-out: Less aggressively media-forward than Direction B.
Direction A/B · HybridEditorial
Edge
Edge
The balanced challenger choice
Editorial Edge
GARRETT.GUNDERSON
Editorial authority with enough edge to own a modern financial media lane.
Warm light surfaces and refined spacing preserve trust, while bolder headlines, sharper lines, high-contrast media sections, and more visible contrarian statements add the energy of Garrett Unfiltered.
TypographyArchivo + Source Serif
Palette
Strength: More media energy than A without the full intensity of B. Watch-out: Requires discipline so it remains a clear system—not a compromise collage.
Direction B · ChallengerGarrett
Unfiltered
Unfiltered
The media growth choice
Garrett Unfiltered
GARRETT GUNDERSON
A sharper platform for the financial voice willing to challenge the industry.
Dark broadcast energy, bold condensed type, orange interventions, video-first storytelling, and oversized contrarian statements move Garrett closer to an unmistakable media personality.
TypographyArchivo Black + DM Sans
Palette
Strength: Highest recognition and content energy. Watch-out: The boldest departure from today’s finance-category expectations.
Direction C · HumanThe Rich
Life
Life
The emotional connection choice
The Rich Life
GarrettGunderson
Wealth, quality of life, family, and legacy—made warm, personal, and aspirational.
Sunlit neutrals, forest ink, rust orange, spacious typography, and story-led imagery express the deeper outcome behind Garrett’s financial philosophy: a life you do not want to retire from.
TypographySource Serif + DM Sans
Palette
Strength: Most human and emotionally differentiated. Watch-out: Needs enough contrarian edge to avoid feeling like a lifestyle brand.
How to review
React to the brand—not just your favorite color.
Which direction feels most recognizably like Garrett before you read a word?
Which earns enough trust for money while still feeling different from conventional finance?
Which best supports YouTube growth, books, speaking, and Garrett’s broader media audience?
Which creates the right family resemblance to Multiplier without becoming a second program site?