/* A standalone design system: original comparison pages do not load this file. */
:root{--paper:#fffdf8;--cream:#f4efe4;--sand:#eee3d2;--sage:#e8ecdf;--ink:#252722;--muted:#62645b;--orange:#e97823;--rust:#ac4e16;--line:#d7d8cc;--serif:"Source Serif 4",Georgia,serif;--sans:"DM Sans",Arial,sans-serif;--display:"Archivo",Arial,sans-serif;--shell:1240px}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:90px}body{margin:0;color:var(--ink);background:var(--paper);font:16px/1.65 var(--sans);-webkit-font-smoothing:antialiased}body.menu-open{overflow:hidden}img{display:block;max-width:100%}a{color:inherit;text-underline-offset:4px}button{font:inherit}button,a{-webkit-tap-highlight-color:transparent}:focus-visible{outline:3px solid #2568b0;outline-offset:5px}.shell{width:min(var(--shell),calc(100% - 96px));margin-inline:auto}section[id]{scroll-margin-top:92px}.skip-link{position:fixed;top:-100px;left:18px;z-index:999;background:var(--paper);padding:12px 20px}.skip-link:focus{top:12px}p{margin:0 0 18px}h1,h2,h3{margin:0}em{font-weight:400}.eyebrow{display:flex;align-items:center;gap:12px;margin:0 0 24px;color:var(--rust);font:700 10px/1.5 var(--sans);letter-spacing:.17em;text-transform:uppercase}.eyebrow:before{content:"";width:28px;height:1px;background:currentColor;flex-shrink:0}.display-title{font:400 clamp(38px,4.7vw,66px)/1.08 var(--serif);letter-spacing:-.043em;text-wrap:balance}.display-title em{color:var(--rust)}.button,.nav-cta{display:inline-flex;align-items:center;justify-content:center;min-height:50px;padding:14px 24px;border:1px solid transparent;border-radius:4px;text-decoration:none;text-align:center;font:700 13px/1.4 var(--sans);transition:background-color .2s,transform .2s,border-color .2s}.button-primary,.nav-cta{background:var(--orange);color:#241b12}.button-primary:hover,.nav-cta:hover{background:#f38c3e;transform:translateY(-2px)}.button-secondary,.button-cream{background:transparent;border-color:#9f9f90}.button-secondary:hover,.button-cream:hover{background:#ececdd;border-color:var(--ink)}.button-dark{background:var(--ink);color:var(--paper)}.button-dark:hover{background:#454a3e}.text-link{display:inline-flex;align-items:center;min-height:44px;color:var(--rust);font:700 12px/1.4 var(--sans);text-decoration:none}.text-link:hover{text-decoration:underline}
/* Compact comparison controls are intentionally separate from the site navigation. */
.review-bar{display:flex;align-items:center;justify-content:space-between;gap:16px;padding:8px max(24px,calc((100% - 1240px)/2));background:var(--sage);border-bottom:1px solid var(--line);font-size:11px;line-height:1.4}.review-bar>a{text-decoration:none}.review-bar>span{font-weight:600}.review-bar nav{display:flex;gap:2px}.review-bar nav a{padding:6px 14px;text-decoration:none;border-radius:3px}.review-bar [aria-current]{background:var(--ink);color:var(--paper)}
.site-header{position:sticky;top:0;z-index:50;background:rgba(255,253,248,.97);border-bottom:1px solid var(--line)}.site-nav{min-height:84px;display:flex;align-items:center;justify-content:space-between;gap:30px}.wordmark{text-decoration:none;white-space:nowrap}.wordmark-name{font:900 20px/1 var(--display);letter-spacing:-.055em}.wordmark i{color:var(--orange);font-style:normal}.navlinks{display:flex;align-items:center;gap:24px}.navlinks>a{font-size:12px;font-weight:600;text-decoration:none}.navlinks>a:hover{color:var(--rust)}.navlinks .nav-cta{min-height:42px;padding:10px 20px}.menu-button{display:none;width:44px;height:44px;border:1px solid var(--line);border-radius:4px;background:var(--paper)}.menu-button:before,.menu-button:after,.menu-button span{content:"";display:block;width:18px;height:2px;background:var(--ink);margin:4px auto}
/* A portrait-led opening, with an intentionally different mobile reading order. */
.hero{background:var(--cream)}.hero-grid{display:grid;grid-template-columns:minmax(0,1.15fr) minmax(0,.85fr);gap:64px;align-items:center;padding:64px 0 58px}.hero-copy{padding:12px 0}.hero h1{font:800 clamp(48px,5.25vw,76px)/.98 var(--display);letter-spacing:-.055em}.hero h1>span{display:block}.hero h1>em{display:block;font:400 1.2em/.95 var(--serif);color:var(--rust);letter-spacing:-.065em;padding:5px 0 9px}.hero-lead{max-width:540px;margin:27px 0 18px;font:400 21px/1.45 var(--serif);color:#505449}.hero-support{max-width:510px;color:var(--muted);font-size:14px;line-height:1.7}.hero-actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:24px}.hero-media{position:relative;align-self:stretch;display:flex;flex-direction:column;justify-content:center;min-height:580px;padding-bottom:0}.hero-portrait{position:relative;aspect-ratio:4/5;min-height:0;overflow:hidden;border-radius:180px 180px 3px 3px;background:#d6d3c4}.hero-portrait img{width:100%;height:100%;object-fit:cover;object-position:30% center}.hero-note{position:relative;margin:0;padding:22px 0 0 27px;max-width:420px;border-left:1px solid #b5bca8}.hero-note strong{display:block;font:400 20px/1.35 var(--serif)}.hero-note span{display:block;margin-top:10px;font-size:9px;color:var(--muted);text-transform:uppercase;letter-spacing:.16em}.proofbar{padding:24px 0;border-bottom:1px solid var(--line);background:var(--paper)}.proofbar-inner{display:flex;align-items:center;justify-content:center;gap:42px}.proofitem{display:flex;align-items:center;gap:10px;font-size:10px;color:var(--muted)}.proofbadge{font:500 20px/1 var(--serif);color:var(--ink)}
/* Beliefs and entry points: confident typesetting with enough room for the copy. */
.myths{padding:100px 0}.myths-grid{display:grid;grid-template-columns:1fr 1fr;gap:100px}.myths h2{font:500 clamp(34px,3.6vw,51px)/1.17 var(--serif);letter-spacing:-.036em;text-wrap:pretty}.myths h2 em{color:var(--ink);font-weight:500}.accent-phrase{white-space:nowrap;font-style:italic;color:var(--rust)}.myths-copy{color:var(--muted);font-size:15px}.myths-copy strong{color:var(--ink)}.better{margin:27px 0;padding:22px 0 0;border-top:1px solid var(--line)}.better strong{font:500 27px/1.2 var(--serif)}.better p{margin:10px 0 0;font-size:15px}.belief-translation{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:26px}.belief-column{padding:18px 0;border-top:2px solid #b6b5a8}.belief-column.new{border-top-color:#728361}.belief-column small{font-size:9px;font-weight:700;letter-spacing:.13em;text-transform:uppercase}.belief-column ul{list-style:none;margin:12px 0 0;padding:0}.belief-column li{position:relative;padding:6px 0 6px 17px;font-size:12px}.belief-column li:before{content:"–";position:absolute;left:0}.belief-column.new li:before{content:"↗";color:#52633f}.start{padding:86px 0 94px;background:var(--sand)}.center-heading{max-width:800px;margin:0 auto 42px;text-align:center}.center-heading .eyebrow,.eyebrow.center{justify-content:center}.start .center-heading{max-width:860px}.start .display-title{font-size:clamp(36px,4.2vw,59px)}.start-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}.start-card{display:flex;flex-direction:column;align-items:flex-start;padding:28px 30px 20px;background:var(--paper);border-radius:4px;border-top:3px solid var(--orange)}.start-card:nth-child(2){border-top-color:#7b8a68}.start-card:nth-child(3){border-top-color:#ad9877}.card-icon{font:500 14px/1 var(--serif);color:var(--rust)}.start-card h3{margin:26px 0 16px;font:500 34px/1.1 var(--serif);letter-spacing:-.035em}.start-card p{font-size:14px;color:var(--muted);margin-bottom:24px}.start-card .text-link{margin-top:auto}
/* The video is the lead element in this section, with prose alongside it. */
.watch{padding:96px 0;background:var(--sage)}.watch-heading{margin-bottom:44px;max-width:860px}.watch-heading .display-title{font-size:clamp(38px,4.9vw,68px)}.watch-heading .display-title span{display:block;font-size:.55em;color:var(--muted);letter-spacing:-.03em;margin-top:12px}.watch-grid{display:grid;grid-template-columns:minmax(0,1.4fr) minmax(0,1fr);gap:60px;align-items:start}.video-card{position:relative;aspect-ratio:16/9;overflow:hidden;border-radius:5px;background:#454c3c}.video-card img{width:100%;height:100%;object-fit:cover}.video-card:after{content:"";position:absolute;inset:65% 0 0;background:linear-gradient(transparent,rgba(0,0,0,.7));pointer-events:none}.play{position:absolute;inset:0;z-index:2;display:flex;align-items:center;justify-content:center;font-size:0;text-decoration:none}.play:before{content:"▶";display:grid;place-items:center;width:70px;height:70px;border-radius:50%;background:var(--paper);color:var(--rust);font-size:20px;box-shadow:0 8px 30px #0003;transition:transform .2s}.play:hover:before{transform:scale(1.08);background:var(--orange);color:var(--ink)}.video-label{position:absolute;z-index:3;left:18px;bottom:16px;right:18px;pointer-events:none;color:#fff;font-size:9px;font-weight:600;letter-spacing:.1em;text-transform:uppercase}.watch-copy{font-size:14px;color:#555e4a}.watch-copy .button{margin-top:8px}.watch-copy p:last-of-type{font-family:var(--serif);font-size:19px;color:var(--ink)}
.story{padding:104px 0}.story-grid{display:grid;grid-template-columns:minmax(0,.88fr) minmax(0,1.12fr);gap:100px;align-items:center}.story-media{position:relative;margin-right:10px}.story-media img{width:100%;height:570px;object-fit:cover;object-position:center 24%;border-radius:4px}.story-caption{position:relative;margin:20px 0 0;padding-left:22px;border-left:2px solid var(--orange);max-width:390px;font:400 18px/1.4 var(--serif);color:var(--muted)}.story-copy p{color:var(--muted);font-size:15px}.story-copy h2{margin-bottom:28px}.story-copy strong{color:var(--ink)}.origin-note{margin:26px 0;padding:20px 0;border-block:1px solid var(--line);font:400 21px/1.4 var(--serif)}.story-copy .button{margin-top:10px}
.framework{background:var(--cream);padding:88px 0 96px}.framework .center-heading{margin:0 0 44px;text-align:left;max-width:740px}.framework .eyebrow{justify-content:flex-start}.framework-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:28px}.framework-image{position:relative;aspect-ratio:4/3;overflow:hidden;border-radius:3px}.framework-image img{width:100%;height:100%;object-fit:cover}.framework-image:after{content:attr(data-step);position:absolute;left:14px;bottom:14px;background:var(--paper);padding:6px 10px;color:var(--rust);font:400 19px/1 var(--serif)}.framework-body{padding:24px 0 0}.framework-body h3{font:600 24px/1.15 var(--serif);letter-spacing:-.02em}.framework-body p{font-size:14px;color:var(--muted);margin:14px 0 0}.framework-body strong{font-weight:600;color:var(--ink)}
/* Proof reads as an editorial spread, without dark containers. */
.proof-runway{padding:94px 0;background:var(--paper)}.proof-runway .center-heading{max-width:750px}.authority-strip{display:flex;justify-content:center;gap:54px;border-block:1px solid var(--line);padding:22px 0;margin:30px 0 48px}.authority-item{display:flex;align-items:center;gap:12px}.authority-item strong{font:500 26px/1 var(--serif)}.authority-item span{max-width:130px;font-size:10px;color:var(--muted);line-height:1.4}.quotes{display:grid;grid-template-columns:1.2fr 1fr 1fr;gap:42px}.quote{padding-left:25px;border-left:1px solid var(--line);display:flex;flex-direction:column;justify-content:space-between}.quote:first-child{border-color:var(--orange)}.quote-mark{font:400 58px/.8 var(--serif);color:var(--orange)}.quote blockquote{margin:10px 0 24px;font:400 21px/1.5 var(--serif)}.quote:first-child blockquote{font-size:25px}.quote cite{display:block;font:600 10px/1.6 var(--sans);color:var(--muted);max-width:260px}.proof-action{text-align:center;margin-top:42px}
.work{background:var(--sand);padding:94px 0}.work .center-heading{max-width:850px}.multiplier-feature{display:grid;grid-template-columns:1.2fr .8fr;gap:68px;align-items:center;background:var(--paper);padding:48px;border:1px solid #e3d7c5;border-radius:5px}.multiplier-feature h3{font:400 clamp(34px,3.8vw,50px)/1.09 var(--serif);letter-spacing:-.035em;margin-bottom:22px}.multiplier-feature p{font-size:14px;color:var(--muted)}.multiplier-feature ul{list-style:none;padding:0;margin:24px 0;display:grid;grid-template-columns:1fr 1fr;gap:9px 18px}.multiplier-feature li{font-size:12px;padding-left:16px;position:relative}.multiplier-feature li:before{content:"↗";position:absolute;left:0;color:var(--rust)}.multiplier-visual{height:480px;overflow:hidden;border-radius:3px}.multiplier-visual img{height:100%;width:100%;object-fit:cover;object-position:48% center}.work-cards{display:grid;grid-template-columns:1fr 1fr;gap:28px;margin-top:36px}.work-card{position:relative;padding-top:300px}.work-card:before{content:"";position:absolute;inset:0 0 auto;height:275px;background-image:var(--card-image);background-size:cover;background-position:center 40%;border-radius:3px}.work-card:first-child:before{background-position:center 32%}.work-card-content{padding:0 8px}.work-card small{color:var(--rust);font-size:10px;font-weight:700;letter-spacing:.15em;text-transform:uppercase}.work-card h3{margin:12px 0 16px;max-width:490px;font:400 36px/1.12 var(--serif);letter-spacing:-.03em}.work-card p{max-width:510px;font-size:14px;color:var(--muted)}.work-card .button{background:transparent;padding:10px 0;border:0;border-bottom:1px solid var(--rust);border-radius:0;min-height:44px;color:var(--rust)}.work-card .button:hover{transform:none;color:var(--ink)}
.insights{padding:100px 0}.insights-header{display:flex;align-items:end;justify-content:space-between;gap:50px}.insights-header>p{max-width:330px;font-size:15px;color:var(--muted);margin-bottom:5px}.post-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:28px;margin-top:40px}.post a{text-decoration:none}.post-image{aspect-ratio:16/9;overflow:hidden;border-radius:3px}.post-image img{width:100%;height:100%;object-fit:cover;transition:transform .4s}.post:hover img{transform:scale(1.035)}.post-body{padding-top:23px}.post-date{font-size:10px;color:var(--muted)}.post h3{font:500 28px/1.15 var(--serif);letter-spacing:-.03em;margin:10px 0 16px}.post p{font-size:14px;color:var(--muted)}.post-link{display:inline-flex;align-items:center;min-height:44px;font-size:12px;color:var(--rust);font-weight:600}.insights-action{text-align:center;margin-top:36px}
.close{background:var(--sage);padding:72px 0}.close-grid{display:grid;grid-template-columns:1.2fr .8fr;gap:80px;align-items:center}.close h2{font:800 clamp(42px,5.5vw,78px)/1.02 var(--display);letter-spacing:-.055em}.close h2 em{font-family:var(--serif);color:var(--rust)}.close h2 span{display:block;font:400 29px/1.2 var(--serif);letter-spacing:-.025em;margin-top:14px}.close p{margin:20px 0 0;font-size:14px;color:#56604c}.close-actions{display:flex;align-items:stretch;flex-direction:column;gap:12px;max-width:340px;margin-left:auto;width:100%}.site-footer{padding:55px 0 26px;background:var(--paper)}.footer-grid{display:grid;grid-template-columns:1.5fr 1fr 1fr 1fr;gap:32px}.footer-brand p{margin:18px 0;color:var(--muted);font-size:13px;max-width:300px}.footer-column strong{font-size:10px;letter-spacing:.12em;text-transform:uppercase}.footer-column a{display:block;width:fit-content;padding:6px 0;color:var(--muted);font-size:12px;text-decoration:none}.footer-column a:hover{text-decoration:underline;color:var(--rust)}.footer-bottom{display:flex;justify-content:space-between;gap:24px;border-top:1px solid var(--line);padding-top:20px;margin-top:40px;font-size:10px;color:var(--muted)}
@media(min-width:1600px){.hero-grid{gap:85px}.hero h1{font-size:80px}}
@media(max-width:1100px){.shell{width:calc(100% - 64px)}.navlinks{gap:18px}.navlinks>a:nth-child(4){display:none}.hero-grid{gap:36px}.hero h1{font-size:clamp(44px,5.5vw,62px)}.hero-media{min-height:520px}.hero-portrait{aspect-ratio:3/4}.myths-grid,.story-grid{gap:55px}.watch-grid{gap:36px}.proofbar-inner{gap:24px}.proofitem{font-size:9px}.quotes{gap:25px}.multiplier-feature{gap:36px;padding:34px}.footer-grid{grid-template-columns:1.4fr 1fr 1fr}.footer-column:last-child{display:none}}
@media(max-width:760px){html{scroll-padding-top:74px}.shell{width:calc(100% - 40px)}.review-bar{padding:5px 16px;font-size:10px;gap:8px}.review-bar>span{display:none}.review-bar>a,.review-bar nav a{min-height:36px;display:flex;align-items:center}.site-nav{min-height:68px;gap:12px}.wordmark-name{font-size:17px}.menu-button{display:block}.navlinks{display:none;position:absolute;top:100%;left:0;right:0;padding:18px 20px 26px;background:var(--paper);border-bottom:1px solid var(--line)}.navlinks.open{display:flex;flex-direction:column;align-items:stretch;gap:0}.navlinks>a,.navlinks>a:nth-child(4){display:flex;align-items:center;min-height:48px;font-size:15px}.navlinks .nav-cta{margin-top:12px}.hero-grid{grid-template-columns:1fr;gap:0;padding:30px 0 40px}.hero-copy{display:contents}.hero .eyebrow{order:0;margin-bottom:19px;font-size:9px}.hero h1{order:1;font-size:clamp(41px,9.2vw,62px);line-height:1.01;letter-spacing:-.055em;margin-bottom:26px}.hero h1>span:first-child{display:inline}.hero h1>span:nth-child(2){display:inline}.hero h1>em{display:inline;font-size:1.13em;padding:0}.hero h1>span:last-child{display:block}.hero-media{order:2;min-height:0;margin-bottom:26px}.hero-portrait{aspect-ratio:1.25;border-radius:100px 100px 3px 3px}.hero-portrait img{object-position:32% 35%}.hero-note{padding:15px 0 0 17px;max-width:100%}.hero-note strong{font-size:17px}.hero-note span{font-size:8px;margin-top:7px}.hero-lead{order:3;font-size:21px;line-height:1.4;margin:0 0 16px}.hero-support{order:5;font-size:13px;margin:18px 0 0}.hero-actions{order:4;display:grid;grid-template-columns:1fr;gap:10px;margin:4px 0 0}.proofbar{padding:22px 20px}.proofbar-inner{display:grid;grid-template-columns:1fr 1fr;gap:20px}.proofitem{align-items:flex-start;font-size:9px;line-height:1.35}.proofbadge{font-size:19px;min-width:37px}.myths,.start,.watch,.story,.framework,.proof-runway,.work,.insights{padding:62px 0}.myths-grid,.watch-grid,.story-grid{grid-template-columns:1fr;gap:32px}.myths h2{font-size:clamp(33px,8.4vw,46px);line-height:1.16}.eyebrow{font-size:9px;margin-bottom:18px}.display-title{font-size:clamp(34px,8.5vw,48px);line-height:1.09}.myths-copy{font-size:14px}.belief-translation{gap:16px}.belief-column li{font-size:12px}.start .display-title{font-size:36px}.center-heading{margin-bottom:30px;text-align:left}.center-heading .eyebrow,.eyebrow.center{justify-content:flex-start}.start-grid,.framework-grid,.work-cards,.post-grid{grid-template-columns:1fr;gap:24px}.start-card{padding:25px 25px 17px}.start-card h3{margin-top:20px;font-size:33px}.start-card p{margin-bottom:18px}.watch-heading{margin-bottom:28px}.watch-heading .display-title{font-size:39px}.watch-heading .display-title span{font-size:.58em}.watch-grid{gap:26px}.watch-copy{font-size:14px}.video-label{font-size:8px;letter-spacing:.045em;left:12px;bottom:12px}.play:before{width:58px;height:58px;font-size:17px}.story-media{margin:0}.story-media img{height:440px;object-position:center 20%}.story-caption{font-size:17px;max-width:320px}.story-copy p{font-size:14px}.origin-note{font-size:20px}.framework-grid{gap:36px}.framework .center-heading{margin-bottom:30px}.framework-image{aspect-ratio:4/3}.framework-body{padding-top:20px}.authority-strip{gap:18px;align-items:flex-start;justify-content:space-between;padding:20px 0;margin:26px 0 32px}.authority-item{display:block;flex:1}.authority-item strong{font-size:24px}.authority-item span{display:block;margin-top:8px;font-size:9px}.quotes{grid-template-columns:1fr;gap:32px}.quote{padding-left:20px}.quote blockquote,.quote:first-child blockquote{font-size:22px}.quote cite{max-width:none}.multiplier-feature{grid-template-columns:1fr;padding:24px;gap:28px}.multiplier-feature h3{font-size:35px}.multiplier-feature p{font-size:14px}.multiplier-feature ul{grid-template-columns:1fr}.multiplier-feature .button{font-size:12px;padding:13px 16px}.multiplier-visual{height:340px}.work-cards{gap:38px;margin-top:30px}.work-card{padding-top:256px}.work-card:before{height:235px}.work-card-content{padding:0}.work-card h3{font-size:32px}.insights-header{display:block}.insights-header>p{margin-top:18px}.post-grid{gap:32px}.post-body{padding-top:18px}.post h3{font-size:27px}.close{padding:52px 0}.close-grid{grid-template-columns:1fr;gap:28px}.close h2{font-size:clamp(43px,11.4vw,63px)}.close h2 span{font-size:26px}.close-actions{max-width:none;margin:0}.footer-grid{grid-template-columns:1fr 1fr;gap:28px}.footer-brand{grid-column:1/-1}.footer-brand p{max-width:100%}.footer-column a{min-height:44px;display:flex;align-items:center}.footer-bottom{flex-direction:column;gap:12px}.footer-bottom a{display:inline-flex;min-height:36px;align-items:center}}
@media(max-width:760px){.hero-actions{display:contents}.hero-actions .button-primary{order:2;margin:0 0 24px}.hero-media{order:3}.hero-lead{order:4}.hero-actions .button-secondary{order:5;margin:3px 0 0}.hero-support{order:6}.hero-portrait{aspect-ratio:1.4}.hero-portrait img{transform:scale(1.3);transform-origin:38% 38%}}
.site-header{background:var(--paper)}
.hero-support,.myths-copy,.start-card p,.watch-copy,.story-copy p,.framework-body p,.multiplier-feature p,.work-card p,.post p{font-size:15px}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{transition:none!important}}